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2D, Blog

Blog Post – Boards and Brand Identity

November 23, 2018
Peter Hartley

A friend, who served as president of the Renton Municipal Arts Commission (RMAC), asked me to take on the role of RMAC President so that he could focus on the commission’s efforts to start a local arts space.

I agreed and spent the next year wrangling with a bunch of artists in decision-by-committee hell. Meanwhile, he took over a local non-profit called Arts Unlimited and retooled it to drive the art-space effort, later recruiting me to serve on his organization’s board.

Part of retooling Arts Unlimited included rebranding for a new mission. One idea I had was to give the organization an edgier, more guerrilla-art identity, thinking this might help attract community interest/support. These are some logo ideas I came up with.

I animated two of the logos in After Effects – Click to view the animations.

2D Animation, Adobe After Effects, Adobe Illustrator, Logo

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Environment Design
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Main Menu

  • Concepting and Pre-production
    • Interactive Film Concept
    • Previz
    • Observing Time: An Interactive Painting
  • Production
    • Storyboards
    • Animatic
    • Model Sheets
    • Modeling and Rigging
    • 3D animation
    • Character Animation
    • Environment Design
  • Peter Hartley
    • Blog
      • Blog Post – Conveying Inner Experience
      • Blog Post – Character Design
      • Blog Post – Boards and Brand Identity
      • Blog Post – Abstract Landscapes in Different Media
    • Inspiration

Software/Animation Type

  • Adobe After Effects
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